Plus Three: Strategy. Design. Technology.

Selena Gomez Fans Surpass Barack Obama Fans on Facebook, Plus Three Social Media Survey Finds

Posted on 07/12/2011 @ 05:00 PM

Tags: Hispanic strategy

31 Other Latino Celebrities Among Top 1,000 Facebook Fan Pages

Latino Facebook Users Grew 167 Percent Compared to 21 Percent Among Non-Hispanic

En Español

WASHINGTON, DC — Plus Three recently conducted a survey of social networking sites to determine the growth of this valuable media tool for Latinos. Among the more interesting findings, actress and singer Selena Gomez has passed a significant milestone on Facebook by surpassing Barack Obama with 22.5 million fans. A total of 32 Latino celebrities are among the top 1,000 Facebook fan pages, the survey finds.

“Latino Facebook users grew 167% compared to 21% among non-Hispanics from April 2010 to April 2011 according to comScore," said Juan Proaño, President, Plus Three. “ Latinos are using Facebook to stay connected with family and friends and to stay connected with their identity. Any organization that wants to stay in touch with a Latino audience will need to focus its outreach on using Facebook and social media in order to stay relevant today”.

The triple digit growth provides the strongest indicator yet that Latinos are rapidly adopting Facebook and social media to connect with family and friends but also to advance common interests, issues, grassroots movements and social causes.

Plus Three surveyed the top 1,000 Facebook fan pages and found 32 Latinos celebrities among the top 1,000. Only three Latinos broke into the top 100. Shakira was the top Latina celebrity with 35 million fans and ranked number eight on the overall list followed by Selena Gomez at number thirty-five and Enrique Iglesias at number forty-eight.

The Latinos with at least 2 million Facebook fans are mostly singers, athletes, and comedians. Athletes from the World Cup and Reggaeton artists dominated the list. Latino celebrities on the list include Daddy Yankee, Don Omar, Lionel Messi, Ricardo Kaka, George Lopez, Jennifer Lopez, Christina Aguilera, Ricky Martin, and Carlos Santana.

Nielsen reports that the average Facebook user spends four hours and 39 minutes on the site per week. That is more time than the average user spends on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. With a number of public and private initiatives to drive broadband adoption among underserved communities, such as the one being led by NCLR, LULAC and One Economy, we should expect that Latinos will continue to increase their online presence as well as become more sophisticated in their usage to stay connected at home, school, work, and even on the go.

Latinos With the Most Facebook Fans

Data for this survey was taken from Source Data.

Rank Name Fans Type
8 Shakira 35,875,202 Singer
35 Selena Gomez 22,276,194 Actress
48 Enrique Iglesias 19,685,811 Singer
186, 284, 835 Lionel Messi 15,535,438 Athlete
131 Ricardo Kakà 9,779,271 Athlete
155 Demi Lovato 8,719,504 Singer
162 Pitbull 8,456,444 Singer
164 Daddy Yankee 8,399,149 Singer
186 Lionel Messi 15,535,438 Athlete
189 Fernando Torres 7,525,901 Athlete
192 Rafael Nadal 7,420,362 Athlete
198 Andres Iniesta 7,167,068 Athlete
229 Don Omar 6,492,023 Singer
270 George Lopez 5,828,510 Comedian
297 Mariah Carey 5,295,893 Singer
320 Ricardo Arjona 4,984,899 Singer
322 Jennifer Lopez 4,971,423 Singer
355 Luis Fonsi 4,748,077 Singer
363 Taio Cruz 4,654,998 Singer
381 Tony Dize 4,509,832 Singer
423 Christina Aguilera 4,153,389 Singer
552 Cesc Fàbregas 3,416,732 Athlete
596 Juanes 3,247,789 Singer
629 Don Ramon 3,104,709 Comedian
694 Maná 2,851,478 Singer
709 Travis Pastrana 2,795,499 Athlete
722 Ronaldinho 2,773,892 Athlete
807 Gabriel Iglesias 2,505,116 Comedian
845 Alex Campos 2,403,197 Singer
938 Ricky Martin 2,231,185 Singer
953 Jesus Adrian Romero 2,210,865 Singer
978 Carlos Santana 2,179,039 Singer

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Plus Three Revamps 68-Year-Old National Peace and Social Justice Organization’s Online Presence

Posted on 07/07/2011 @ 01:30 PM

FCNL.org merges Plus Three’s cutting-edge web tools with FCNL’s half-century of peace and social justice advocacy work

WASHINGTON, DC – Plus Three, a leader in social media and technology for nonprofit and political organizations, recently completed a full revamp of the Friends Committee on National Legislation’s (FCNL) web presence. FCNL and Plus Three have worked together for nearly four years, and Plus Three was honored to take on the significant project.

“We are proud to have worked since 2007 with an organization so dedicated to peace and justice, and we were delighted that FCNL asked us to redesign their website and content management system,” said Juan Proaño, President, Plus Three. “Our ARCOS system allows FCNL to manage all aspects of their web presence using one fully integrated system so they can reduce their overall cost and management time and focus on their steadfast and important work.”

FCNL fields the largest team of registered peace lobbyists in Washington. Since 1943, the organization has merged Quaker values of peace, equality, simplicity, and truth with a broad social justice agenda. Over the years, the organization had amassed thousands of online content items spread over a number of systems and databases. Plus Three migrated over 3,000 stories to its ARCOS platform—which provides content management, fundraising and advocacy tools, and email delivery in a single platform—and refreshed FCNL.org with a modern, strategic design that incorporates social media tools.

“Plus Three's integrated approach to communications has helped FCNL significantly expand our online advocacy and fundraising,” explained Jim Cason, FCNL's Associate Executive Secretary for Campaigns. “The Plus Three team has a client-focused approach to communication that focused on what we needed to do in order to accomplish our goals as an organization. I particularly appreciate their focus on designing the technology solutions to accomplish the goals we set out for the project.”

Plus Three’s work for the Friends Committee on National Legislation is just one among a host of examples of their capabilities. To learn more, visit Plus Three’s website at http://www.plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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June Newsletter

Posted on 06/14/2011 @ 12:00 PM

In this issue:

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Plus Three’s social media campaign leads the National Museum of the American Latino Commission to over 100,000 supporters

Posted on 05/12/2011 @ 01:30 PM

Tags: Hispanic strategy, National Museum of the American Latino

MyAmericanLatinoMuseum.org Establishes Museum Commission’s Social Media Presence Resulting in Exponential Increases in Membership

WASHINGTON, DC – Plus Three, an emerging leader in social media and technology for nonprofit and political organizations, lent its expertise to the National Museum of the American Latino Commission in February of 2011. Plus Three launched MyAmericanLatinoMuseum.org with social media tightly integrated, and through a direct response email strategy and targeted Facebook advertising, membership increased dramatically within the three months of the campaign, quickly exceeded goals.

“With more Latinos than ever using the internet to communicate, learn and interact with their community, social causes must look to the internet to spread the word about their important goals,” said Juan Proaño, President, Plus Three. “The outpouring of support for the National Museum of the American Latino shows the deep desire of our community to share our culture, art and history with the nation. At Plus Three, we are proud to help the museum’s commission reach thousands of supporters who will be crucial to building this museum.”

Prior to Plus Three beginning its work, the commission had fewer than 3,000 Facebook fans and 12,000 supporters in its email database. In just over 90 days, Facebook fans have now exceeded 50,000 and the commission’s email database surpasses 65,000. The increases are staggering and place the campaign to build an American Latino Museum alongside the membership of the world’s greatest museums. The Latino Museum’s Facebook support exceeds each of the Smithsonian Museums and its rate of growth tops even the Met in New York and the Louvre in Paris.

Plus Three’s work for the National Museum of the American Latino Commission is just one among a host of examples of their capabilities. To learn more, visit Plus Three’s website at http://www.plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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We're Sponsoring NCTech4Good Friday

Posted on 04/09/2011 @ 09:00 AM

NCTech4Good

Join us in Chapel Hill!

This day-long conference will bring together representatives of the nonprofit and technology communities to identify and address the technology needs of the nonprofit community in North Carolina. The conference will be an interactive conversation between nonprofit leaders, technology experts, and volunteers. Look for Plus Three's Alice Lincoln and Michael Peters when you register and throughout the day.

Friday, April 15, 2011 from 8am - 5pm
The William and Ida Friday Center in Chapel Hill, NC

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