CEO & Co-Founder
Juan M. Proaño is co-founder and CEO of Plus Three. He formed the company in 2002 to improve the way nonprofit organizations fundraise and build constituent groups by giving them immediate access to the widest array of contributors, while at the same time reducing the cost of each dollar raised. Juan has spent more than 17 years developing his expertise in the areas of product development, strategic marketing, and software integration. He has produced industry-leading technologies and best practices in the fields of database marketing and email delivery technologies.
At Plus Three, Juan's extensive work with the Democratic National Committee (DNC), the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, John Kerry for President, and the NAACP has established him as an expert in online fundraising, constituency management and the political landscape. His leadership was instrumental to the creation of the DNC Demzilla database that enabled the Democrats to raise more than $85 million online in 2004 and surpass the Republican National Committee's fundraising efforts for the first time in modern campaign history.
Juan frequently provides leadership training, sharing his expertise in using technology to win elections at national events such as the Democratic National Convention, Democratic GAIN and the DNC Latino Leadership Conference. He also provides political and technology commentary and has appeared in national publications, including the National Journal, Newsweek and Time.
In 2005, Juan was named one of the Top 100 Hispanic Entrepreneurs by Hispanic Trends magazine, and Plus Three was recognized as one of the top 100 fastest growing Hispanic business for three years in a row.