Strategy

Your Goals. Our Tools.

Too often, technology is a barrier to understanding your supporters and giving them what they want. We make it easy. Our unique suite of integrated tools puts all your data at your fingertips and offers innovative ways to target your communications, lower your costs, and maximize your results.

Fundraising

“Micro-targeting” is an advanced marketing technique that allows you to personalize your communications based on data gathered about your audience. Boost your average gift by asking repeat donors for a little extra each time they give. Emphasize the security and reliability of online giving to donors who previously only gave through the mail. Or you could send an issue-specific fundraising message to signers of last week's minimum wage petition.

These kinds of sophisticated strategies have stiff technological requirements. Your system should predict and present the data you'll need to decide on your communications tactics. Finely segmenting your list and customizing messages should be a breeze.

ARCOS doesn't just make these advanced techniques possible. It makes them easy.

List Growth

These advanced data techniques show their true power when used to identify the best way to grow your list.

Plus Three can help you build a detailed statistical model of your existing donor and activist base. Applying this model to a pool of potential prospects can easily pinpoint the best possible candidates for viral acquisition.

Our unique relationships with a wide variety of potential list growth partner organizations, national consumer data warehouses, and the robust activist community at Petition Them gives our clients varied and exclusive opportunities to grow their lists with highly qualified prospects.

Advocacy

You'll need something for all your new list members to do. Anything you want to do, our tools can make possible.

Organize a talk radio call-in campaign. Give your users everything they need to post homemade videos to their personalized blog. Establish vibrant user-managed chapters and affinity groups for your organization.

Plus Three can empower your audience in ways you've never imagined.

Media

Our online tools also facilitate powerful new ways to spread your organization's fundamental message. Why buy expensive TV time when you can distribute your newest campaign ad online for less than a penny an impression?

We give you powerful media asset management tools that make creating photo slideshows, podcasts, and online videos simple. We also have the experience to help you distribute your media through free channels like YouTube and also through paid advertising campaigns.