Plus Three: Strategy. Design. Technology.

Plus Three's Juan Proaño Brings Expertise to Argentina on State Department Mission

Posted on 09/24/2013 @ 11:00 AM

State Department Contracted @Plus_Three Founder Juan Proaño To Share Online Organizing Best Practices With NGOs and Students Across Argentina

Juan Proaño, CEO and Co-Founder

“At Plus Three, we are passionate about the power of social media and online organizing to make change. To share that passion with our friends abroad on behalf of the United States was an incredible privilege."


— Juan Proaño, co-founder and CEO of Plus Three

WASHINGTON, DC – Juan Proaño, the co-founder and CEO of Plus Three, the leading online marketing firm for progressive causes and organizations, travelled across Argentina with the U.S. Department of State this August to meet with NGOs and student organizers. Proaño shared his extensive knowledge of online organizing strategy with Argentinians working for social change.

“I am honored that the State Department asked me to help activists and leaders in Argentina to improve how they use technology to improve their communities," said Juan Proaño, co-founder and President of Plus Three.

"At Plus Three, we are passionate about the power of social media and online organizing to make change. To share that passion with our friends abroad on behalf of the United States was an incredible privilege."

Proaño's eight-day trip included workshops at the Universidad del Norte Santo Tomás de Aquino, the Catholic University of La Plata, the Catholic University of Argentina, the University of Palermo, and Astral University along with additional workshops with NGO associations. He spoke on topics including digital strategy for NGOs, the use of social media by political campaigns, and the future of online activism.

In the United States, Plus Three has expertise in navigating the latest in technology, identifying trends and opportunities, and building movements to help clients achieve their goals. To learn more, visit Plus Three’s website at http://plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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Plus Three Announces Leadership Transition

Posted on 07/25/2013 @ 11:00 AM

Alice Lincoln named President, Founder Juan Proaño becomes CEO

Alice Lincoln

Alice Lincoln

WASHINGTON, DC – Plus Three, the leading online marketing firm for progressive causes and organizations, announced today that Alice Lincoln has been named President of the company, with founder Juan Proaño transitioning to CEO.

"It is a great honor to become President of a company that has been at the forefront of innovation in online marketing and technology, while working with organizations that are making positive change across the nation and world," said Alice Lincoln, President of Plus Three. "I am proud of our work and I look forward to what lies ahead for Plus Three and our clients."

Lincoln first came to Plus Three after leading web development for the Nobel Prize-winning international medical humanitarian organization, Doctors Without Borders/Médecins Sans Frontières. As Vice President of Product Development, she has overseen the innovation and growth of Plus Three's flagship online marketing platforms, ARCOS and Civitas, since 2005. In particular, she has led the effort to make the technology—originally built for multimillion-dollar nonprofits and political campaigns—both more powerful and available to smaller groups, effectively putting the same powerful advocacy and fundraising tools of a major national organization in the hands of state- and local-level nonprofits and political organizations.

Juan Proaño, CEO and Co-Founder

Juan Proaño

Juan Proaño will transition to CEO of Plus Three where he will focus on new business development. He founded the company in 2002 to bring his email marketing and technology expertise to political and nonprofit organizations, including the company’s first clients the Democratic National Committee, the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, John Kerry for President, and the NAACP.

To learn more, visit Plus Three’s website at http://plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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Changes in Latino Philanthropy

By Juan Proaño on 04/24/2013 @ 11:00 AM

PLUS THREE CLIENTS:

Friends of the National Museum of the American Latino

The Futuro Fund

The Latino Inaugural 2013

LatinoJustice PRLDEF

Hispanics for a Fair Judiciary

Cambia tu Futuro


Latino philanthropy is changing in America. A surge in activism around immigration reform and an engaged electorate in the 2012 Presidential election has changed how Latinos view their role in the political process.

The Futuro Fund raised $32 million dollars on behalf of the Obama 2012 campaign by soliciting fellow Latinos. These contributions came from both high-dollar fundraising events and low-dollar online fundraising. This is a major milestone in American politics and one of the strongest signs yet that Latino power and influence are evolving.

The perception has been that Latinos do not give, or that if they give they give to faith-based organizations, disaster relief organizations in time of need, or to family and friends. In reality, 63% of Latino households now make charitable contributions. As the W. K. Kellogg Foundation writes, "The face of philanthropy is rapidly changing to become as ethnically, culturally and socioeconomically diverse as our country’s population."

As a Latino-owned company, Plus Three has been at the forefront of identity-based philanthropy, developing campaigns and programs for Latino non-profit organizations nationwide.

Today, we manage direct relationships with over 1.2 million Latinos, have sent over 100 million emails to Latinos, and raised over $1.5 million dollars for Latino non-profits online.

See our Latino case studies

So what does this have to do with your Latino non-profit?

Find out how Plus Three can help you develop a program that leverages the unique experience of our team and our track record of success in the field of Latino philanthropy.

No organization is too small or campaign too big. Take the first step today.

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Plus Three Client COPS VOTER GUIDE Wins Pollie Award Highest Honors

Posted on 04/18/2013 @ 11:00 AM

Tags: political, California

Best Website for a State Organization in the 2012 Elections

COPS VOTER GUIDE

The American Association of Political Consultants (AAPC) recently awarded Plus Three client COPS VOTER GUIDE with two Pollie Awards for the Best Slate Mailer and Best Website for a State Organization in the 2012 elections. The 2013 Annual Pollie Awards Ceremony was held on April 5th in Washington D.C.

The AAPC 2013 Pollie Awards

Kelley Moran, Director of the COPS VOTER GUIDE said, "We're pleased and grateful to be recognized for our exemplary work as the premier voter guide in California."

“COPS VOTER GUIDE works hard on behalf of our candidates to help get them elected to office. We believe our winning track record and effective organization is second to none. We would like to thank our team including Barry Wyatt Associates, Joan Guelden, and Plus Three for their contributions to these awards.”

The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers judge the entrants and select award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”

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Plus Three Designs State of the Art Website for John Liu for New York City Mayor Campaign

Posted on 04/04/2013 @ 11:00 AM

@Plus_Three Creates Dynamic Web and Social Media Presence For @JohnLiu2013, NYC's First Asian American City Councilman

Plus Three, the leading online marketing firm for progressive causes and organizations, today highlighted its work for pioneering candidate John Liu. Liu, who was New York City's first Asian American elected to city council and the first elected to citywide office, announced his campaign for mayor earlier this month.

"At Plus Three we are immensely proud of our work for minority candidates and progressive causes, and we are delighted to lend our expertise to John Liu as he continues to break barriers in New York City," said Plus Three president and co-founder, Juan Proaño. "Our technology will provide Liu's campaign with robust online fundraising and volunteer engagement tools. The rich multimedia and social media integration, along with Spanish and Chinese content, will help Liu continue to energize his growing base of support."

In addition to the seamless integration of Facebook, Twitter, news, audio and video,JohnLiu2013.com prominently features the John Liu Ambassadors and Women for John Liu grassroots engagement programs and a live scrolling list of new supporters from the five boroughs. The site is hosted on Plus Three's ARCOS marketing platform, the choice software for aggressive fundraising and mobilization campaigns across the country.

Liu’s campaign website is just one example of Plus Three’s expertise in navigating the latest in technology, identifying trends and opportunities, and building movements to help clients achieve their goals.

To learn more, visit Plus Three’s website at http://plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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