YWCA USA Stands Against Racism: Producing a Virtual Town Hall

Posted on 04/23/2021 @ 07:36 AM

Our multipronged approach to event production was on full display for YWCA USA’s “Stand Against Racism: Addressing Racism as a Public Health Crisis,” a virtual town hall event that ran Thursday, April 22nd.

Plus Three’s relationship with YWCA USA isn’t new; we have been working with the prestigious nonprofit for some time, having previously produced or aided in the production of the 2021 LATINXT Presidential Inaugural Day of Service, “A Conversation with Georgia’s Women” in January 2021, and having produced a YWCA USA video spot, too.


YWCA USA’s most recent event addressed the connections between racism and public health outcomes, specifically advocating for the declaration of racism as a public health crisis. Featuring a panel of distinguished guests – such as Senator Sherrod Brown (D-Ohio), physician and public health professor Leana S. Wen, Representative Judy Chu (CA-27), and many other extraordinary public health and social justice professionals – the virtual town hall was an incredible representation of the work being done to right societal wrongs.

YWCA SAR website and social

Our work for the event began with building a microsite for the event, which included all original graphic design elements – both for the site itself and for all related marketing collateral. Plus Three also supplied design elements for the event, such as lower-third graphics and overlays.

In the end, “Stand Against Racism: Addressing Racism as a Public Health Crisis” was a huge success. Over 3,000 people tuned in to watch – and the event ran with no hiccups. As ever, Plus Three is immensely proud of the work we do, and we feel fortunate to have contributed to making this important virtual town hall a success. Thanks for the opportunity, YWCA USA!

YWCA SAR Event Production