Going All in for Georgia with the YWCA

Posted on 12/17/2020 @ 06:27 AM

In hope and anticipation of Georgia’s January 5th, 2021 Senate runoff, Plus Three joined the team at the YWCA USA to aid in the production of a virtual town hall and candidate forum entitled “A Conversation with Georgia’s Women.”

The virtual town hall featured some of Georgia’s most extraordinary women, including Stacey Abrams, Mayor Keisha Lance Bottoms (Atlanta), Senator Kay Kirkpatrick, Representative Brenda Lopez Romero, Dr. Cynthia Neal Spence (Spelman College), Ann Mintz (United Way), and Alejandra Y. Castillo (CEO, YWCA USA). The event was moderated by the award-winning journalist Condace Pressley.

These leaders convened to explore the economic, childcare, and racial justice issues of most concern to the women of Georgia. Over 1,500 people from Georgia and around the country registered for the event, which was livestreamed via Zoom and Facebook Live. Over 941 hours — 56,506 minutes — were collectively viewed during the broadcast.

Plus Three produced the live event as well as designed all supplementary creative and marketing collaterals for the YWCA website and its affiliated social media. This was a high-profile event that required a high level of professionalism. With so much on the line for next month’s Senate runoff, it was crucial that the event go off without a hitch.

Additionally, Plus Three recorded and edited “A Conversation with Georgia’s Women” video illustrating the impact of the right to vote on the individual agencies of historically marginalized people. Voting is essential—it is, in Stacey Abram’s words, “an act of power.” It was a privilege to use our skills to create videos that lifted the voices of women of color in Florida and Georgia.

“A Conversation with Georgia’s Women” was the exclamation point on the YWCA USA’s yearlong YWomenVote 2020 campaign. We were honored to lend our virtual event production acumen to an organization that we admire greatly and are thrilled that the event was a triumph.

For other examples of successful virtual events that we've produced, check out our work on LULAC's Virtual Summit and the Unity Rally Against Racism.