Producing Jewish Miami's Biggest Annual Fundraising Event
Posted on 04/05/2021 @ 10:29 AM
On Tuesday, March 23rd, more than 1,500 people joined the Greater Miami Jewish Federation for the Main Event, a virtual program convened to raise money for the Jewish Federation’s Annual Campaign.
Plus Three had the privilege of supporting the Jewish Federation during the Main Event, which featured live music from Matisyahu, prerecorded greetings from Reuven Rivlin, the President of the State of Israel, and a compelling conversation between The Rt. Honorable Tony Blair, former Prime Minister of Great Britain and Northern Ireland (1997-2007) and journalist and PBS television host Alison Lebovitz.
The Main Event is the Jewish Federation’s most popular fundraising event of the year – and as such it was essential that the event occur seamlessly, with nothing to impede the fundraising effort. Plus Three is proud of the work we did to make sure that the event succeeded. Indeed, by the end of the night, nearly $1,000,000 had been raised for the Annual Campaign.
In order to make this happen, we built a microsite tailormade to Jewish Miami’s specifications and requirements. We needed to provide each attendee with an individualized experience. Each guest received an email and SMS with a personalized link to the event.
We developed a unique pledge card for Jewish Miami, which guests could access through email and SMS. When the attendee visited the pledge form, we pulled data from their donation history and prepopulated the form with previous amounts donated, as well as a suggested donation for 2021. This process pared the donation process down, making it easier for guests to donate. Guests were able to make their donation during the program from their mobile phone.
We are excited by the success of the Jewish Federation’s Main Event and thrilled that we had a hand in making the evening successful and look forward to working with the GMJF again down the line.