Effective online communications with your members demands discipline in today’s increasingly crowded media space. Every organization is competing for the limited attention of their base as it becomes more and more difficult for organizations to get their voices heard above the noise of the crowd. ARCOS helps you make every interaction count through its extensive tracking and targeting capabilities. ARCOS features are built around a powerful online database that automatically tracks all of the activities your supporters take online. The ARCOS CRM database goes further, making that data actionable to your program staff through easy-to-use tools that allow you to create targeted communication based on a complete view of your relationships.
Real Time Tracking
Object oriented design allows real time tracking of actions taken on the website. Custom forms can make use of unlimited fields to collect information from users that can add additional context to real time data.
Predefined reports tracking Contributions, Community Fundraising, Campaigns, Mailings, Links, Petitions, Volunteers, Letters to the Editor, Call Talk Radio, Contact Elected Officials, and Web Usage. All report data can be easily exported via a CSV or Excel file for further analysis.
Data Warehouse Design
The CRM database is implemented as a data warehouse, aggregating information from multiple operational database using a data model designed to optimize the understanding of multi-dimensional relationships.
ARCOS includes an advanced Segmentation Tool that makes it easy to develop complex queries against any of the fields in the database. It includes an intuitive point and click query builder as well as an expert mode that allows you to build queries in SQL. Segments can be saved and easily used to create targeted campaigns.
Multiple levels of user access provide granular control over what data individual users have read or write access to making it possible for authorized administrators to add and modify data. Permissions to manage access to specified databases allows departments to manage their own members.
Web Services Integration
Integration with the ARCOS database through predefined web services interface makes it possible to integrate with third party applications.
Object-oriented design allows real-time tracking of actions taken on the website. Custom forms can make use of unlimited fields to collect information from users that can add additional context to real time data.
User activity is tied to your organization's mailings. Keep track of who opened mailings and how users move through your website after receiving mailings so that you can make your messaging more relevant and effective.
Predefined reports are available to track transactions and contributions, community fundraising, campaigns, mailings, petitions, volunteer and advocacy interests, and web usage. All report data can be easily exported via a CSV or Excel file for further analysis.
Through detailed mailing reports, your organization can see and evaluate how effectively your mailings are reaching your audience. Click-through rates, open rates, and opt-out data are all available.
Manage member subscriptions and email preferences.
Choose from a variety of personalization features or customize based on your needs.
Check stats quickly for an overview of list growth, fundraising, emails and response rates.