Plus Three Helps Latino Inaugural Gala 2009 Set Online Fundraising Record for Hispanic Organizations

Posted on 02/13/2009 @ 10:07 AM

Tags: Hispanic strategies

Online Ticket Sales Via ARCOS Platform Fuel Record-Setting One Month, $1 Million Campaign

WASHINGTON, DC (Feb. 13, 2009) -- Plus Three LP, a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced its role in helping the Latino Inaugural Gala 2009 set an online fundraising record for the Hispanic community. In just one month, over $625,000 was raised online through the sale of 3,000 gala tickets at http://latinoinauguralgala2009.org/. The event raised more than $1 million.

"We are extremely proud of this accomplishment and having been able to support the Latino community," said Plus Three President Juan Proaño. "The Hispanic community will increasingly play an important role in political and issue activism and now we've proven that we can turn that activism into a strong fundraising tool."

Given the plethora of inaugural events occurring in Washington, the Latino Gala distinguished itself with a very high-quality website design and superior ticket processing capabilities. This coupled with the superior event management capabilities of Plus Three's ARCOS technology gave Plus Three a competitive edge over other technology companies.

The ARCOS platform can handle over 5,000 transactions per minute, provides industry-leading reporting and was designed to handle targeted email messaging to ticket holders, volunteers, and media. Another major factor was the significant cost savings; Plus Three does not charge per-email or per-transaction payment-processing fees. In addition, Plus Three was able to go from initial concept to a fully functional, custom-designed website and online ticketing system in just ten days.

"Plus Three helped us design a great website that made it possible to sell 3,000 tickets in a short time frame," said Latino Inaugural Gala Event Planner Grace Garcia. "The website allowed us to get out key information in a timely way and to provide tight coordination with the media and with volunteers."

The gala was held Sunday, January 18 in Union Station and drew over 4,200 attendees including Latino elected officials, community leaders and celebrities from across the country to celebrate the inauguration of Barack Obama.

The gala, which was covered by local, national, and international media and recognized as the "sexiest" party by Politico, was co-hosted by the Congressional Hispanic Caucus Institute (CHCI), the Congressional Hispanic Leadership Institute (CHLI), Democratic National Committee Hispanic Caucus, the League of United Latin American Citizens (LULAC), the National Association of Latino Elected and Appointed Officials (NALEO), the National Council of La Raza (NCLR), and Voto Latino.

About Plus Three & ARCOS

Plus Three LP is a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives. Plus Three's ARCOS platform provides an integrated suite of online marketing tools including content management, contribution processing, advocacy & viral marketing tools, targeted e-mail messaging, online Constituent Relationship Management (CRM) database, real-time reporting and analytics, blogging, and social networking.

Since being founded in 2002, Plus Three has helped its clients raise over $250 million, cultivate more than 12 million new activists and send over 2 billion emails in order to better carry out program work, serve their members, advocate for legislation, and win elections.

To learn more about Plus Three, please visit http://plusthree.com/ or contact Alice Lincoln at alincoln@plusthree.com or (866) 945-4889.

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Non-Profit Tech Blog Interviews Juan Proaño

Posted on 05/11/2008 @ 01:54 PM

Non-Profit Tech Blog's Allan Benamer sat down last week for an interview with Plus Three's President, Juan Proano.

Listen to the podcast on Non-Profit Tech Blog

Allan says, "check out the fee structure for Plus Three. It's not revolutionary but more indicative of the way donations processing fees and per-user licenses are going the way of the dodo — that is, extinct. Plus Three doesn't charge for e-mail delivery or commission fees. One of the things that always drove me crazy in working out costs associated with operating a CRM was the way fee structures always militated against usage. That is, the more work you did with a CRM, like e-mailing or getting donations, the more you had to pay. Plus Three has a very flat fee structure in that regard. Listen to the podcast for more details regarding the pricing as well.

"I think Plus Three has got the right target segment in mind when it comes to their pricing and their software's capabilities. Databases for a nonprofit's Web site and for the merge fields needed for e-mail fundraising are finally shared so there isn't some sort of awkward integration involving .csv files if you find yourself moving your workflow and data back and forth between your Web site and CMS. If you're looking for an integrated solution that's pretty easy to alter and don't have any internal developers to roll your own solution and you've got some pretty serious e-mailing initiatives go ahead, I suggest you might want to take a deeper look at Plus Three."

The podcast and full text of the post are available on Non-Profit Tech Blog.

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ARCOS Technology Platform Quickly Becoming Industry Standard for Nonprofits, Advocacy Organizations

Posted on 02/21/2008 @ 10:07 AM

Plus Three reports industry's lowest fundraising transaction per dollar for improved ROI

Plus Three L.P., a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced it has upgraded its ARCOS technology platform and migrated its clients to its robust ASP. As a result, Plus Three reports it has been able expand the products and services it offers its clients, adopt the highest service-level guarantees in the industry, and add best-in-class security controls that ensure customer and member data is never lost or stolen.

Plus Three has a track record of success that is unrivaled in the market today, having delivered more than 1 billion emails and raised over $250 million dollars online for its clients since 2004. Over the past four years, Plus Three has also helped its clients recruit over 12 million new supporters.

New Model, New Technology

Traditionally, organizations have used the Internet as a one-way channel to broadcast their message and gather limited feedback. Today, many organizations are taking a new and more expansive approach.

"The new model is to build a solid and identifiable brand that will spark grassroots excitement so that constituents become advocates of the message," said Juan Proaño, Plus Three President and Co-Founder. "After spending considerable time listening to our customers, we found that the industry is seeking new applications to accomplish this goal, but in a format that gives them greater access to real-time data and control to adapt marketing campaigns to often fast-changing conditions."

ARCOS 7.0 addresses the need for these tools. The ARCOS platform has long supported standard elements such as:

• Web content and digital asset management
• Targeted e-mail delivery
• Credit card payment processing
• List growth and CRM tools
• Real-time reporting and analytics
• Blogging functionality

ARCOS 7.0 introduces an array of new features including:

• Membership processing capabilities
• A complete suite of community-building and social networking applications

Plus Three's Vice President of Product Development Alice Lincoln says, "We built the ARCOS platform for enterprise-level organizations and are proud to today be able to offer the same cutting-edge tools and high level of performance to clients of all sizes – even those who may feel they do not have room in their budget for a high-quality, unified solution for their online and offline marketing needs."

To highlight ways organizations are using ARCOS 7.0 to solve business needs, Plus Three is launching an ongoing demonstration campaign that will showcase various ways clients are growing their member bases, establishing networked groups of online and offline supporters, pushing localized issues-based content to constituents, and raising millions of dollars online. For a demonstration of how Plus Three technology has helped clients such as Sierra Club, John Edwards for President, fashion company Rock & Republic, the United Federation of Teachers, and Primedia, please visit www.plusthree.com/demo today.

About Plus Three & ARCOS

Unlike most of its competitors, Plus Three does not charge per-email or per-transaction payment processing fees – thus enabling clients to improve ROI by performing targeted fundraising at the industry's lowest cost. The ARCOS platform also integrates easily with third-party and legacy systems, enabling unparalleled customization. The ARCOS platform is built using open-source technology, which provides three key differentiators clients value above all else: reliability, scalability and security. In addition, open-source technology is free from onerous licensing fees.

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Plus Three Announces Partnership with PetitionThem

Posted on 12/19/2005 @ 10:07 AM

Strategic Marketing and Technology Company for Political and Non-Profit Organizations Expands Reach to Activists

Plus Three LP, ("Plus Three" or the "Company"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced a strategic partnership with a leading provider of online petitions, PetitionThem.com. With this partnership, Plus Three gains access to PetitionThem's registered database of proven activists and grassroots political participants enabling Plus Three to enhance services to its stable of political, non-profit and advocacy clients. Additionally, UK-based PetitionThem, as the fourth largest online petition company in the world, gives Plus Three the ability to offer its core services to a much wider array of global geo-political, economic and cultural issue participants. For PetitionThem the partnership provides immediate access to the U.S. market bringing its leading petition services to local activists.

"Plus Three has helped clients break boundaries and use the Internet and related technologies to more effectively communicate with their constituencies," said Juan Proaño, Plus Three's president. "However, we know that for Plus Three and our customers to continue to be successful, we must continue to add services and solutions that enable organizations to communicate directly with their constituent base using a variety of methods to guarantee participation. Online petitions used to primarily focus on issues relating to the environment, but recently those issues have taken a backseat to political battles reflecting the polarized state of our nation. We are excited to announce this partnership with PetitionThem as it adds a service to our offerings that immediately benefits our customers."

Plus Three benefits with instant credibility and recognition gained from associating with one of the top petitioning sites in the world. Through PetitionThem, more than one million people have accessed the service to sign petitions and participate in local and national issues. This database helps Plus Three customers promote social change and effective policy change by leveraging the enthusiasm and voice of these activists. In addition, Plus Three gains access to an additional donor base for their clients that has indicated a willingness to participate in the political process and give money to causes. Following PetitionThem's practice of diligently protecting its members' information, Plus Three will only use that information when it has received expressed permission from a PetitionThem member.

"In the United Kingdom, PetitionThem has been tremendously successful at engaging and supporting people who are interested in social issues," said Roger Rowett, co-founder of PetitonThem.com. "For our members to participate in the increasingly global community it is important for us to have access to issues and organizations in the United States. We will continue to seek partners like Plus Three that open new markets to us and increase the effectiveness of our site."

About PetitionThem

Petition-them.com has been designed to take advantage of the potential world wide audience of the Internet. Usually, people who wanted to ask others to 'sign up' to a cause or campaign had to stand on street corners, or in shopping precincts. If the group had plenty of resources they could use traditional forms of media advertising such as newspapers, TV, or billboards. The limitations of standing on a street corner are obvious. One of the limitations of using other forms of media, apart from the cost, is that you can only promote your cause, you cannot actually get people to sign your petition. Petition-them.com offers all the advantages, with none of the drawbacks. It enables any person or group to advertise their cause in a responsible way, and allows people to sign the petition on line. The people who created Petition-them.com simply wish to offer this service in order that individuals can have a real voice. They are excited by the potential Petition-them.com has, and believe that the site can become a real vehicle for public advocacy.

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Plus Three Enters Content Publication with Acquisition of Primedia Internet Resource Technology Group

Posted on 12/12/2005 @ 05:12 PM

Acquired Technologies Used to Publish More Than 300 Online Magazines

Plus Three LP, ("Plus Three"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced its expansion into the publishing industry with the acquisition of the assets of Primedia Internet Resource and Technology Group ("PIRT"), a division of PRIMEDIA Inc. The acquisition includes the group's experienced leadership team, and the technologies used to manage more than 300 online publications. Additionally, PIRT executive Len Porcano joins Plus Three as Vice President of Technology, bringing his expertise in online content publishing and business operations.

With the acquisition, Plus Three becomes an immediate leader in online publishing technology. Included in the technology assets acquired are: Krang, the leading Open Source publishing tool; a Membership/Subscription tool; a centralized paid content platform; and PIRT ShuzaI, a tool for quick building of user data collection forms by web editors. Plus Three will fold the PIRT technology directly into ARCOS™, the company's successful and widely deployed constituent management platform.

"This is a major strategic advancement for Plus Three as we seek to expand on our leadership in online constituent communications," said Juan Proaño, president, Plus Three. "Over the past several years, we've leveraged our technology and marketing knowledge to virtually reinvent Web-based donor campaigns and constituency management with our work for organizations like the Democratic National Committee and the Kerry for President Campaign. With the acquisition of PIRT, we will extend our marketing knowledge into another high growth online category — publishing."

About ARCOS

The ARCOS software platform is built using Open Source, the world's most flexible and scalable software. Using Open Source provides three key differentiators that the company's clients value above all else — reliability, scalability and security. Open Source is also free from onerous licensing fees, enabling ARCOS users to constantly maximize the value of their investment while substantially reducing the cost of every donation. Built on this industry-leading open source platform is a complete suite of solutions that allow organizations to more effectively communicate with their constituents. The ARCOS platform is easy to integrate into legacy systems providing complete and reliable access to information and applications located on those systems. In addition, the Open Source platform enables unparalleled customization and enhancement.

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