Plus Three: Strategy. Design. Technology.

April Newsletter

Posted on 04/16/2009 @ 12:00 PM

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February Newsletter

Posted on 02/25/2009 @ 11:00 AM

The Latino Inaugural Gala website

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Plus Three Helps Latino Inaugural Gala 2009 Set Online Fundraising Record for Hispanic Organizations

Posted on 02/13/2009 @ 10:07 AM

Tags: Hispanic strategies

Online Ticket Sales Via ARCOS Platform Fuel Record-Setting One Month, $1 Million Campaign

WASHINGTON, DC (Feb. 13, 2009) -- Plus Three LP, a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced its role in helping the Latino Inaugural Gala 2009 set an online fundraising record for the Hispanic community. In just one month, over $625,000 was raised online through the sale of 3,000 gala tickets at The event raised more than $1 million.

The Latino Inaugural Gala 2009 Website

The Latino Inaugural Gala 2009 set an online fundraising record for the Hispanic community. In just one month, over $625,000 was raised online via Plus Three's ARCOS platform. See how ARCOS can help your organization beat its fundraising goals. Request a Demo | Request a Consultation

"We are extremely proud of this accomplishment and having been able to support the Latino community," said Plus Three President Juan Proaño. "The Hispanic community will increasingly play an important role in political and issue activism and now we've proven that we can turn that activism into a strong fundraising tool."

Given the plethora of inaugural events occurring in Washington, the Latino Gala distinguished itself with a very high-quality website design and superior ticket processing capabilities. This coupled with the superior event management capabilities of Plus Three's ARCOS technology gave Plus Three a competitive edge over other technology companies.

The ARCOS platform can handle over 5,000 transactions per minute, provides industry-leading reporting and was designed to handle targeted email messaging to ticket holders, volunteers, and media. Another major factor was the significant cost savings; Plus Three does not charge per-email or per-transaction payment-processing fees. In addition, Plus Three was able to go from initial concept to a fully functional, custom-designed website and online ticketing system in just ten days.

"Plus Three helped us design a great website that made it possible to sell 3,000 tickets in a short time frame," said Latino Inaugural Gala Event Planner Grace Garcia. "The website allowed us to get out key information in a timely way and to provide tight coordination with the media and with volunteers."

The gala was held Sunday, January 18 in Union Station and drew over 4,200 attendees including Latino elected officials, community leaders and celebrities from across the country to celebrate the inauguration of Barack Obama.

The gala, which was covered by local, national, and international media and recognized as the "sexiest" party by Politico, was co-hosted by the Congressional Hispanic Caucus Institute (CHCI), the Congressional Hispanic Leadership Institute (CHLI), Democratic National Committee Hispanic Caucus, the League of United Latin American Citizens (LULAC), the National Association of Latino Elected and Appointed Officials (NALEO), the National Council of La Raza (NCLR), and Voto Latino.

About Plus Three & ARCOS

Plus Three LP is a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives. Plus Three's ARCOS platform provides an integrated suite of online marketing tools including content management, contribution processing, advocacy & viral marketing tools, targeted e-mail messaging, online Constituent Relationship Management (CRM) database, real-time reporting and analytics, blogging, and social networking.

Since being founded in 2002, Plus Three has helped its clients raise over $250 million, cultivate more than 12 million new activists and send over 2 billion emails in order to better carry out program work, serve their members, advocate for legislation, and win elections.

To learn more about Plus Three, please visit or contact Alice Lincoln at or (866) 945-4889.

Request a Demo Request a Consultation

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Non-Profit Tech Blog Interviews Juan Proaño

Posted on 05/11/2008 @ 01:54 PM

Non-Profit Tech Blog's Allan Benamer sat down last week for an interview with Plus Three's President, Juan Proano.

Listen to the podcast on Non-Profit Tech Blog

Allan says, "check out the fee structure for Plus Three. It's not revolutionary but more indicative of the way donations processing fees and per-user licenses are going the way of the dodo — that is, extinct. Plus Three doesn't charge for e-mail delivery or commission fees. One of the things that always drove me crazy in working out costs associated with operating a CRM was the way fee structures always militated against usage. That is, the more work you did with a CRM, like e-mailing or getting donations, the more you had to pay. Plus Three has a very flat fee structure in that regard. Listen to the podcast for more details regarding the pricing as well.

"I think Plus Three has got the right target segment in mind when it comes to their pricing and their software's capabilities. Databases for a nonprofit's Web site and for the merge fields needed for e-mail fundraising are finally shared so there isn't some sort of awkward integration involving .csv files if you find yourself moving your workflow and data back and forth between your Web site and CMS. If you're looking for an integrated solution that's pretty easy to alter and don't have any internal developers to roll your own solution and you've got some pretty serious e-mailing initiatives go ahead, I suggest you might want to take a deeper look at Plus Three."

The podcast and full text of the post are available on Non-Profit Tech Blog.

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ARCOS Technology Platform Quickly Becoming Industry Standard for Nonprofits, Advocacy Organizations

Posted on 02/21/2008 @ 10:07 AM

Plus Three reports industry's lowest fundraising transaction per dollar for improved ROI

Plus Three L.P., a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced it has upgraded its ARCOS technology platform and migrated its clients to its robust ASP. As a result, Plus Three reports it has been able expand the products and services it offers its clients, adopt the highest service-level guarantees in the industry, and add best-in-class security controls that ensure customer and member data is never lost or stolen.

Plus Three has a track record of success that is unrivaled in the market today, having delivered more than 1 billion emails and raised over $250 million dollars online for its clients since 2004. Over the past four years, Plus Three has also helped its clients recruit over 12 million new supporters.

New Model, New Technology

Traditionally, organizations have used the Internet as a one-way channel to broadcast their message and gather limited feedback. Today, many organizations are taking a new and more expansive approach.

"The new model is to build a solid and identifiable brand that will spark grassroots excitement so that constituents become advocates of the message," said Juan Proaño, Plus Three President and Co-Founder. "After spending considerable time listening to our customers, we found that the industry is seeking new applications to accomplish this goal, but in a format that gives them greater access to real-time data and control to adapt marketing campaigns to often fast-changing conditions."

ARCOS 7.0 addresses the need for these tools. The ARCOS platform has long supported standard elements such as:

  • Web content and digital asset management
  • Targeted e-mail delivery
  • Credit card payment processing
  • List growth and CRM tools
  • Real-time reporting and analytics
  • Blogging functionality

ARCOS 7.0 introduces an array of new features including:

  • Membership processing capabilities
  • A complete suite of community-building and social networking applications

Plus Three's Vice President of Product Development Alice Lincoln says, "We built the ARCOS platform for enterprise-level organizations and are proud to today be able to offer the same cutting-edge tools and high level of performance to clients of all sizes – even those who may feel they do not have room in their budget for a high-quality, unified solution for their online and offline marketing needs."

To highlight ways organizations are using ARCOS 7.0 to solve business needs, Plus Three is launching an ongoing demonstration campaign that will showcase various ways clients are growing their member bases, establishing networked groups of online and offline supporters, pushing localized issues-based content to constituents, and raising millions of dollars online. For a demonstration of how Plus Three technology has helped clients such as Sierra Club, John Edwards for President, fashion company Rock & Republic, the United Federation of Teachers, and Primedia, please visit today.

About Plus Three & ARCOS

Unlike most of its competitors, Plus Three does not charge per-email or per-transaction payment processing fees – thus enabling clients to improve ROI by performing targeted fundraising at the industry's lowest cost. The ARCOS platform also integrates easily with third-party and legacy systems, enabling unparalleled customization. The ARCOS platform is built using open-source technology, which provides three key differentiators clients value above all else: reliability, scalability and security. In addition, open-source technology is free from onerous licensing fees.

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