Plus Three President Named Among Top 100 Hispanic Entrepreneurs in 2005
Posted on 12/05/2005 @ 05:20 PM
Juan Proaño Recognized by Hispanic Trends Magazine For His Company's Groundbreaking Fundraising and Constituency Management Work
Plus Three LP, ("Plus Three" or the "Company"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced that Co-founder and President Juan Proaño of Plus Three was named among the top 100 Hispanic entrepreneurs in the United States by Hispanic Trends Magazine. As president of Plus Three, Juan has improved the way progressive organizations build constituent groups and fundraise by giving them immediate access to the widest array of contributors. Over the last 10 years he has developed a level of expertise in the areas of product development, strategic marketing and software integration that have produced industry leading technologies and best practices in the fields of database marketing, email delivery technologies and fundraising efforts. Most recently Plus Three's fundraising tools have helped non profit organizations like the NAACP raise money for Hurricane Katrina victims.
"It is an honor to be considered one of the top Hispanic Entrepreneurs in the United States," said Proaño. "I am proud to be among the list of successful professionals who have driven positive change in Hispanic communities and in the business world, but prouder still of the hard work and dedication exhibited by every member of the Plus Three team who is committed to the success of this company."
Plus Three's extensive work with customers like the Democratic National Committee (DNC), Democratic Senatorial Campaign Committee, John Kerry for President, NAACP and the AFL-CIO has established the company as experts in online fundraising, constituency management and the political landscape. The company gained national attention last summer and fall for their breakthrough work building the Democrat's database of registered voters, Demzilla, and providing the technology that enabled the Democrats to dominate the Republicans in online fundraising.
Today, Plus Three is expanding into the online publishing industry with the acquisition of Primedia Internet Resource and Technology Group ("PIRT"), a division of Primedia Inc. With the acquisition of PIRT, Plus Three has become an immediate leader in online publishing technology.
Plus Three Strengthens Executive Team With New COO and Vice President of Technology
Posted on 11/07/2005 @ 10:30 AM
Thomas Burke and Len Porcano Will Guide Company Through Next Growth Phase
Plus Three LP, ("Plus Three" or the "Company"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced that Thomas Burke has joined the company as COO and Len Porcano as VP of Technology. The additions to the executive team come as Plus Three expands its customer base and product feature set. Both additions are effective immediately with Thomas joining the company in Plus Three's Washington D.C. offices and Len in the company's New York location.
"Thomas' deep political roots and technology background, and Len's expertise in online content publishing and business operations, are great assets for Plus Three that enable us to expand our customer base while enhancing the services and solutions current customers rely on," said Juan Proaño, president and co-founder of Plus Three. "The next six months promise to be an exciting time for Plus Three and the additions of Thomas and Len are instrumental to the next growth phase of our company."
Thomas Burke has been building technology solutions for twenty-five years. His early work in database applications included modeling and chemical weapon simulations for the US Air Force and database applications at the Federal Integrated Quality Control (FIQC) system. Burke worked on the 92 Clinton campaign, and subsequently accepted a position at the Clinton White House doing targeted marketing using Census and commercial data.
After leaving the White House, Burke spent ten years in the private sector, first as co-founder of a leading regional ISP in Baltimore/Washington, then as lead developer for Bigfoot Interactive, now part of Alliance Data Systems. In 2001, Burke returned to politics as the principle architect of the Democratic Party's Datamart. Burke and his team spearheaded the DNC's change from high dollar fundraising to low-dollar fundraising, led by online initiatives.
Prior to joining Plus Three, Len Porcano spent a combined six years at About.com and Primedia before and after the merger between the two companies. At About, Porcano architected one of the largest migrations from Microsoft NT/IIS to an open source platform. This reduced the hardware footprint by approximately 60 percent while increasing capacity more than 300 percent, a key factor in About's continued growth at a critical time in its history. Following the merger, Porcano was made VP of Development at the newly formed PIRT group. While there, he was instrumental in executing PIRT's goal of reducing Primedia costs and consolidating most of Primedia's web properties on a single technology platform.
Plus Three Strengthens United Federation of Teachers' Online Member Services
Posted on 06/24/2005 @ 10:34 AM
Leading Provider of Services to Large Member Organizations Helps Union Engage Member Base
Plus Three, LP ("Plus Three" or the "Company"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced it has been selected by the United Federation of Teachers (UFT) to service, unite, expand and mobilize its 160,000-member base. Supporting the UFT's continued commitment to provide top services to its members and implement a communications platform that is fully integrated with the organization's pre-existing technology, the updated portal improves online communications and enhances the services and information accessible to members.
The addition of the UFT — the largest union local in the world — strengthens Plus Three's strong penetration in the union arena; the company's client roster also includes the AFL-CIO, California Labor Federation and the United Farm Workers. The company is already the leading provider of technology solutions for political fundraising.
"It is our continued goal to support our members with excellent services and timely information," said Bill Stamatis, UFT Web content director. "The redesign of our site improves communications with our members, and with the parents of the children our members serve. We selected Plus Three after a careful examination determined it had the technical know-how we needed to successfully integrate new features with our IBM iSeries and tailor it all for our members' needs."
Members of the UFT who visit the portal will experience a seamless transition to the new site that is more secure and convenient, and easy to use. Features and benefits include:
- Enhanced Member Services — Members can request information, submit member forms, enroll in the union, manage health care benefits and register for courses via the UFT portal, enhancing the value of the site for members. In addition, members experience greater control of their personal data for increased security.
- Web Publishing — A new Content Management System (CMS) enables the UFT to securely and remotely publish content to its site with easy-to-use workflow previewing and vetting controls. The CMS increases the value of the UFT site to its members by allowing timely, topical information to be quickly disseminated, and by targeting content to specific member groups.
- Course Registration — The new course registration system allows members to register for courses online using secure credit card processing. The system provides real-time information about available seats and sections, allowing the UFT to share the most up-to-date information with its members. The new system is fully integrated with the UFT's existing member management system.
- Online Communications — A modern email communication system allows UFT staff to deliver specific and accurate information to targeted groups, while easing the burden of managing lists of email addresses. Fully integrated with the website and the UFT's existing systems, the new system connects the union to its members using the most cost effective and responsive tools.
"Maintaining relationships with members is as critical for unions as it is for political organizations and candidates," said Juan Proaño, president and co-founder of Plus Three. "The company's unparalleled expertise in creating strategic, member-focused Web sites ensures that our customers are able to effectively build and support large memberships with online tools. Our innovative platform and comprehensive feature-set ensures that our customers are providing the best possible services to their members and recreating the networking value of a one-on-one relationship in an online community."
Plus Three is the leading provider of online marketing and fundraising services to large member organizations such as advocacy, non-profit, unions and political groups. Since its inception, the Company has been tapped by leading Democratic organizations and candidates to support their election efforts with highly targeted online campaigns. Online fundraising took on added significance during the recent Democratic Party primary, as candidates capitalized on the medium to build widespread communities and attract donations. Evidence of the increasing vitality and importance of the Web as a campaign fundraising tool, Plus Three raised over $185 million online through systems it developed since the start of 2004 in support of progressive campaigns and causes, and helped the DNC match the RNC for the first time ever.
Stumping in Cyberspace
Hispanic Business Monthly
Jun 1, 2005
Former Vermont Gov. Howard Dean, now chairman of the Democratic National Com-mittee (DNC), is likely to go down in history for two things: the primal scream that made voters question his sanity, and using the Internet to raise money and mobilize supporters.
The latter contribution is considered the more significant of the two, and it has people like Juan Proaño, co-founder and president of Plus Three, an online fund-raising company with offices in Washington, D.C. and New York, eager to demonstrate how his company can link candidates to constituents and, most importantly, their wallets.
"There's never been anything like the Internet for fund raising, which has changed the way people think and the way they approach fund raising forever," says Mr. Proaño, 32, a Miami native of Peruvian and Colombian descent.
Plus Three, founded with partners David Brunton and Thomas Burke, was born in 2002 out of a merger of several companies that brought together expertise in online marketing, design, and software development. The company works with private corporations, nonprofits, and political organizations to communicate with constituents and solicit donations.
Plus Three might be just another company had it not been for good timing and Mr. Proaño's decision to keep in touch with a former colleague who happened to be working for the DNC on a technology project. His colleague made him a job offer, which Mr. Proaño accepted because, he says, it was the biggest technology project going at the time. The fact that it might affect the 2004 presidential election also played a role in his decision.
The project involved building a computer database for the Democrats that would compete with the Voter Vault database compiled by the Republican Party beginning in the mid-1990s. The Republicans had information on millions of constituents, while the Democrats had collected a mere 65,000 to 80,000 e-mail addresses.
Plus Three helped the DNC build a database called DataMart containing the names of 166 million registered voters. The database
The Democrats and, later, Democratic presidential nominee John Kerry, used the DataMart list to contact people by telephone, direct mail and, primarily, e-mail, targeting them with ads and political messages tailored to each person. Their efforts proved so successful that the DNC raised $85 million in 2003-04 and raised more money than the Republican National Committee for the first time ever.
"All the candidates and campaign committees we worked with actually gained ground against their counterparts," Mr. Proaño says. Those results assure a permanent place for the Internet in political campaigns. Companies like Plus Three can help candidates use the Internet to accept registrations, track donations, and write letters, blogs, and petitions. "It makes everything you were doing before easier, cheaper, and faster," says Carol Darr, director of the Institute for Politics, Democracy & the Internet (IPDI) at George Washington University. Ms. Darr says campaigns must still rely on fund raising, organizing people, and getting people to vote. The Internet makes it more efficient, she says.
"The beauty of the Internet is the cost efficiencies in communicating to constituents," says Edgar Duarte, CEO of Ontime Fundraiser Inc., a Miami online fund-raising firm. Anyone seeking to raise funds can do it faster and cheaper using the Internet, and those wishing to communicate a message or organize support can now reach millions in the blink of an eye.
Ms. Darr predicts that Internet usage will play an integral part in future campaign strategies, although its use will never be perfected. "It's always going to be a work in progress because the technology is just going to be leaping ahead," she says.
As the Hispanic population continues to grow, connecting with Hispanic voters will be among the top priorities for candidates, according to Mr. Proaño. "There's a big battle brewing between both parties to take that large constituency group and start to persuade them," he says. "There needs to be more effort and more resources poured into reaching our community."
To do that, Mr. Proaño believes it's important to return to the basics of properly identifying the estimated 35 million Hispanics in the United States. "We need to start there," he says, "and we need to go beyond traditional surname matching." The next step is to attach statistical data to each person that will help candidates, nonprofit organizations, or corporations
"Tapping into this highly interconnected base of Hispanics online can move a large segment of the population in support or against an issue or candidate," Mr. Proaño says. "Internet applications are like a super-powered phone tree, and large-scale mobilization of a particular group can be very influential with decision-makers. I think the party that recognizes it first and moves forward with it is going to get the jump."
The question then becomes: "How do you reach Hispanics?"
Mr. Proaño says Spanish-language radio and television will continue to be effective and, at the moment, more Hispanic phone numbers are available than e-mail addresses. That means phone banks in which volunteers or staffers call to solicit donations or votes will continue to be a popular means of contact. As far as the Internet is concerned, Mr. Proaño believes bilingual and English-dominant Hispanics are more reachable than those who speak Spanish only.
IPDI's Ms. Darr says the Internet has changed political fund raising and opened doors to political participation for people who in the past had little or nothing to say. Previously, political reporters, donors of large sums of money, professional political operatives, state party people, and candidate staffs dominated campaigns.
"What the Internet has done is allow people who are interested in politics but not part of that old clique to actively participate and be empowered," she says. The "old clique" numbered between 100,000 and 150,000 people, Ms. Darr says, compared with the 7 million to 15 million people that the Pew Research Center estimates participated via the Internet in 2004.
"It used to be the case before 2004 that you simply could not succeed at presidential politics unless you focused your efforts on big donors because you just couldn't raise money fast enough otherwise," she says. "What Howard Dean showed ... was that you could use the Internet and raise enough money from small donors not only to make yourself competitive, but in fact to raise more money than anybody else at that point."
Mr. Proaño notes that Hispanic votes did not reach their full potential in 2004, lagging behind Republicans and other minority Democratic groups. He believes that in the future, Hispanic voters will have the greatest impact in western states that have voted Republican in recent elections such as Nevada, Arizona, and Colorado, as well as those states that hang in the balance, including New Mexico and Florida. Young Hispanics growing up with the Internet have the greatest potential impact on the electorate and selecting future presidents.
"Developing more effective techniques to reach out to Hispanics will be critical to the next candidate looking to be elected president," says Mr. Proaño.
Coronado Project Selects Plus Three's ARCOS Technology for Online Campaign
Posted on 05/31/2005 @ 11:36 AM
Organizations Team to Refocus Democratic Party on Hispanic Community
Plus Three LP, ("Plus Three" or the "Company"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced that the Company has been selected by the Coronado Project to design, implement and manage its online presence. Key to this campaign is the launch of the Coronado Web Site at www.coronadoproject.combuilt on Plus Three's ARCOS platform. Visitors to the site will be able to register to vote, access the Project's recent memo to the Democratic Party offering actions the party must take to ensure it does not remain the minority party for years to come, and sign up for future Project memos.
The Coronado Project was formed by leading Hispanic operatives to reengage the Democratic Party's interaction with minority groups including the Hispanic community. In "The Crossroads," its first open memo, sent to Party leaders, the Project challenges Democrats to develop stronger relationships with the Hispanic community and sets forth seven major changes the party must make to improve outreach. The basic tenet of the Project is that the African American and Latino communities are the foundation for the Democratic Party's return to majority status.
"Since 1996, the Democratic Party has lost 28 percent of the Latino vote and if that trend continues, Democratic candidates for President will continue to lose," said Paul Rivera, Coronado Project member and senior political advisor for the 2004 Kerry-Edwards campaign. "As polarizing issues continue to confront our nation, Democrats must find new ways to improve their relationships with minority voters. While we are encouraged by Antonio Villaraigosa's recent mayoral victory, one victory does not a future make. The Democratic Party cannot continue to rely on 20th Century methods to engage Latino voters in 21st Century campaigns."
Plus Three is the leading provider of online marketing and fundraising services to large member organizations such as advocacy, non-profit, unions and political groups. Since its inception, the Company has been tapped by leading Democratic organizations and candidates to support their election efforts with highly targeted online campaigns. Online fundraising took on added significance during the recent Presidential Election, as candidates capitalized on the medium to build widespread communities and attract donations. Through its reliance on Open Source software, Plus Three is able to reduce the cost of each dollar raised, maximizing the value of every donation.
"Plus Three's fundraising and get-out-the-vote work in the 2004 national campaign and other experience with other political clients gives us unique insight into the challenges facing Democrat leaders in their efforts to mobilize Latinos," said Juan Proaño co-founder and president of Plus Three. "Recent plans announced by DNC Chairman Howard Dean to meet with Hispanic leaders across the country is an excellent start for reconnecting with Latinos one-to-one in their communities. However, Democrats need to fully understand the particular communication and generational hurdles that must be addressed when reaching out to Latinos. Plus Three's tools will help the Coronado Project educate their audience in the Democratic Party, while simultaneously providing a resource center for the Latino community."
ARCOS is built using Open Source, the world's most flexible and scalable software. Using Open Source provides three key differentiators that the company's clients value above all else — reliability, scalability and security. Open Source is also free from onerous licensing fees, enabling ARCOS users to constantly maximize the value of their investment while substantially reducing the cost of every donation. Built on this industry-leading open source platform is a complete suite of solutions that allow organizations to more effectively communicate with their constituents.