MALDEF
30-Day Grassroots Outreach Funnels Outrage into Online Activism, Tripling Membership
Plus Three helped the Mexican American Legal Defense and Educational Fund (MALDEF) develop a grassroots outreach campaign that more than tripled MALDEF's membership. In doing so, MALDEF leapfrogged to the head of the sector in key metrics used for measuring progress and success online, cementing a leadership role in engaging Latinos online.
Latino Inaugural Gala
An Online Fundraising Record for Hispanic Organizations
Plus Three helped the Latino Inaugural Gala 2009 set an online fundraising record for the Hispanic community. In just one month, over $625,000 was raised online through the sale of 3,000 gala tickets. The event raised more than $1 million.
NAACP
100,000 New Members and $2.6 Million in 10 Days
One of our first projects using ARCOS was to manage the NAACP's Hurricane Katrina emergency response campaign. The NAACP raised over $2.6 million in hurricane relief funds from 5,000 first-time donors online through ARCOS within 10 days of the storm’s devastating landfall on the Gulf coast – a record for the NAACP. We also expanded our work to include a full re-branding and online membership drive that brought 100,000 new members to the organization.
