Member Management (CRM)
Our most successful clients are those that use technology to help build personal relationships with each of their supporters, engaging them with highly customized communications and providing "next steps" that move people in a natural progression toward activism and financial support.
Our ARCOS platform provides a complete online Constituent Relationship Management (CRM) database that makes building these types of relationships easy, bringing the most advanced marketing techniques to all of our clients, regardless of size.
We carefully track every interaction you have with your supporters and donors: how they came to be part of your list, transactions they take on your site, each email you send and how they respond to it, event attendance, and offline interactions like phone calls and in-person meetings.
We make it simple for you to analyze this data and quickly create as many list segments as you can imagine. In no time, you'll be sending carefully targeted messages. Even the smallest organizations can use ARCOS' list management features to better engage supporters and cultivate them into high-value activists and donors.
Complete Relationship History
We carefully track every interaction you have with your supporters and donors, including:
- how they came to be part of your list
- contributions they have made
- actions they have taken (petitions signed, letters written to the editor, etc.)
- each email you have sent them and how they responded to it
- friends they have referred
- event attendance
- offline interactions like phone calls and in-person meetings
- any and all data imported about them
Easy, Powerful Segmentation
Our graphical segmentation tool is the industry's easiest, fastest way to target specific populations of your supporter list. With a few clicks, you can create a segment of people within a certain radius of an address, donors who haven't fulfilled their commitment this year, petition signers who opened an email in the last 2 weeks, or whatever else you might want. We can store virtually any data you have about members of your list, and if we store the data, you can easily segment on it.
Our segments are 100% dynamic. As supporters join your list and develop into activists and donors, we automatically shuffle them from one segment to the next according to the criteria you define.
Prefer to write your own SQL query instead? No worries. We support that, too.
For each supporter on your list, we use their ZIP code to automatically determine what city, state, county, and congressional district they live in. This makes it simple as pie to target your communications to supporters within a certain radius an event location, donors in a particular county, or whatever other location-based criteria you have.
Unlimited Custom Fields
You can add as many custom fields as you like to your supporters' records and to any form on the site--so whether you want to capture their T-shirt size or household income, it's no problem.
We automatically consolidate records about a person based on their email address. We also offer the industry's best duplicate search tool, which suggests possible duplicates based on first and last name, address, and other key details about a person. If you find two records that belong to the same person--maybe one who has an email and one who doesn't--our merge tool lets you combine their records into one, complete record. Easy!
All your supporter data can be easily imported or exported in common formats, making integration with other systems a breeze.
Integration with the ARCOS database through predefined web services interface makes it possible to integrate with other applications.
Multiple levels of user access provide highly granular control over what data individual users can view or modify.