CEO & Co-Founder
Juan Proaño is an entrepreneur, technologist, and business leader who is active in civic affairs and progressive politics. Proaño is the co-founder and CEO of Plus Three, a Florida-based Technology company serving nonprofit, advocacy, membership, and political organizations. Founded in 2002, Plus Three has raised more than $500 million online and delivered over one billion emails for its nonprofit clients. Proaño is also the managing partner of Latino Strategies, a marketing and consulting company focused on engaging the U.S. Latino market which he founded in 2017.
Juan’s first client at Plus Three was the Democratic National Committee (DNC) where he developed the national voter file (“Demzilla”) under the leadership of Chairman Terry McAuliffe. The National Voter file was the basis for all of the fundraising for the DNC and is credited with generating over $85 Million dollars in online donations (a record for the Democratic Party). By 2004, as a result of the development of the national voter file, for the first time in modern campaign history the Democratic National Committee outraised the Republican National Committee; one of Proaño’s most rewarding professional achievements. Between 2003 and 2005, Plus Three was recognized as one of the top 100 fastest growing Latino owned businesses in the United States.