Since “40 Days” would incorporate the virtual programming of so many different organizations in the Greater Miami area, Jewish Miami needed a microsite that could cleanly and logically organize the numerous offerings, serving as a kind of travel hub connecting the user to their destination.
With that in mind, it made the most sense to feature the community calendar prominently on the “40 Days” microsite. After a stunning hero image featuring gorgeous thematic iconography, and a modest section of descriptive copy — written text — we placed the calendar front and center. The events are the main event, so to speak.
Our hope with the “40 Days” microsite was that it would function not only as a community resource where a user could find pertinent information quickly, but also as an inspirational destination in itself; as you scroll through the page, the colors, images, texts, and icons should come together to create a unified aesthetic—resonant, comfortable, and unique.