In addition to painting a picture with numbers, HVLA needed a way to engage potential members and advocates. They had devised a campaign strategy consisting of four parts: congressional outreach, national Latino organization engagement, media engagement, and Department of Defense engagement. As we know, the appearance of an organization’s website is crucial in establishing credibility. For HVLA’s campaign to take off, they needed a website that was professional, easy to navigate, and interactive. We made sure they had a design reflective of the gravity of their mission.
Plus Three’s approach to website building is a listen-first, act-second approach. We sat down (virtually) with Colonel Edward Cabrera of the U.S. Air Force (Retired), one of HVLA’s seven distinguished leaders, to discuss a path forward for the website. Colonel Cabrera told us what he envisioned for HVLA. We took notes, and then we went to work. Before long, we presented Colonel Cabrera with a composite image—a mockup—of our proposed website design. He gave us feedback and the process was repeated until HVLA was satisfied with our design.
Our work with HVLA is far from done. Once Plus Three has built a website for a client, we are available for all ongoing needs and requests. We’re not just a pretty face: our reliable online platform can host virtual town halls and rallies, engage millions of potential clients through marketing, and raise millions of dollars in funds—or more. We can help nonprofits strategize, too. We were thrilled for the opportunity to work with HVLA and are emboldened by their mission: to have our military leaders mirror the many faces of America.