The Unity Rally
How We Did It: Unity Rally Against Racism
Plus Three teamed up with the NAACP, the League of United American Citizens (LULAC), and the Urban League of Houston to host the Virtual Unity Rally Against Racism on Thursday July 2, 2020, the anniversary of the signing of the Civil Rights Act of 1964.
The virtual rally brought together people from across our nation to revisit this profound and ever-relevant piece of legislation, and to learn from our leaders how we can strengthen the Civil Rights Act, updating it for the unique challenges that face us today. By the end of the night, over 50,000 viewers had tuned in.
Featuring 22 speakers, including honorary chairs LULAC National President Domingo Garcia, NFL Hall of Fame Inductee Emmitt J. Smith, and Texas State Senator the Honorary Royce West, the Virtual Unity Rally Against Racism was an extraordinary gathering of some of the brightest and most passionate minds currently working for justice. These distinguished guests engaged eligible and registered voters while reminding them that actionable steps are required to make real progress. And the impact statements and soaring testimonies delivered by our religious leaders filled us with hope for a fairer tomorrow.
Our nation is crying out for change, turning desperately to our leadership for help and guidance. The murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Rayshard Brooks, and countless others have brought into stark contrast the need for immediate reform throughout all strata of society. We hope that rallies like this provide foundations for tangible change.
At this pivotal juncture in American history, when we are all confined to our homes, it is critical that we have access to reliable virtual platforms to discuss and streamline our efforts in the fight against racism. Plus Three was honored to produce this virtual event and thrilled at its success. We are proud that our platform can be used to make the world a better and more accepting place.