Plus Three’s social media campaign leads the National Museum of the American Latino Commission to over 100,000 supporters Establishes Museum Commission’s Social Media Presence Resulting in Exponential Increases in Membership

WASHINGTON, DC – Plus Three, an emerging leader in social media and technology for nonprofit and political organizations, lent its expertise to the National Museum of the American Latino Commission in February of 2011. Plus Three launched with social media tightly integrated, and through a direct response email strategy and targeted Facebook advertising, membership increased dramatically within the three months of the campaign, quickly exceeded goals.

“With more Latinos than ever using the internet to communicate, learn and interact with their community, social causes must look to the internet to spread the word about their important goals,” said Juan Proaño, President, Plus Three. “The outpouring of support for the National Museum of the American Latino shows the deep desire of our community to share our culture, art and history with the nation. At Plus Three, we are proud to help the museum’s commission reach thousands of supporters who will be crucial to building this museum.”

Prior to Plus Three beginning its work, the commission had fewer than 3,000 Facebook fans and 12,000 supporters in its email database. In just over 90 days, Facebook fans have now exceeded 50,000 and the commission’s email database surpasses 65,000. The increases are staggering and place the campaign to build an American Latino Museum alongside the membership of the world’s greatest museums. The Latino Museum’s Facebook support exceeds each of the Smithsonian Museums and its rate of growth tops even the Met in New York and the Louvre in Paris.

Plus Three’s work for the National Museum of the American Latino Commission is just one among a host of examples of their capabilities. To learn more, visit Plus Three’s website at, or contact Alice Lincoln at (866) 945-4889 ext. 707.