Fundraising with Jewish Miami

Posted on 12/14/2020 @ 07:54 AM

For one night each year, hundreds of Jewish philanthropists convene for the Greater Miami Jewish Federation’s Pacesetter Event to celebrate Miami’s vibrant Jewish community and to raise millions of dollars to support social services in Miami, Israel, and across the globe.

During typical years, the Pacesetter Event would take place in person. Located in a downtown hotel, the Pacesetter would include dinner and speeches, would be a sophisticated production in which Miami’s most committed philanthropists gather to address the Jewish peoples’ most pressing concerns.

Plus Three worked with Jewish Miami to transfer the major event from stage to screen. Considering the gravity of such an event — the sheer importance and impact of such large-scale fundraising — it was essential that the virtual event go smoothly.

We worked with Jewish Miami to create a simple one-click solution to ferry over 800 guests to their preassigned “tables” or meeting rooms in a timely manner and, from there, into the “Main Event.” With 40 meeting rooms and hundreds of guests, it was imperative that the navigation process be as simple and streamlined as possible.

In order to make this happen, we built a microsite tailormade to Jewish Miami’s specifications and requirements. We needed to provide each attendee with an individualized experience. Each guest received an email and SMS with a personalized link to the event.

We developed a unique pledge card for Jewish Miami, which guests could access through email and SMS. When the attendee visited the pledge form, we pulled data from their donation history and prepopulated the form with previous amounts donated, as well as a suggested donation for 2021. This process pared the donation process down, making it easier for guests to donate. Guests were able to make their donation during the program from their mobile phone.

We are incredibly pleased by the success of Jewish Miami’s Pacesetter Event. The Greater Miami Jewish community was able to meet their donation goals. And for our part, we were proud of the work we did in making this a smooth and error-free production. We wish Jewish Miami all the best on their next endeavors — as well as a happy Hanukkah.