Plus Three Client COPS VOTER GUIDE Wins Pollie Award Highest Honors

Posted on 04/18/2013 @ 11:00 AM

Tags: political, California

Best Website for a State Organization in the 2012 Elections

The American Association of Political Consultants (AAPC) recently awarded Plus Three client COPS VOTER GUIDE with two Pollie Awards for the Best Slate Mailer and Best Website for a State Organization in the 2012 elections. The 2013 Annual Pollie Awards Ceremony was held on April 5th in Washington D.C.

Kelley Moran, Director of the COPS VOTER GUIDE said, "We're pleased and grateful to be recognized for our exemplary work as the premier voter guide in California."

“COPS VOTER GUIDE works hard on behalf of our candidates to help get them elected to office. We believe our winning track record and effective organization is second to none. We would like to thank our team including Barry Wyatt Associates, Joan Guelden, and Plus Three for their contributions to these awards.”

The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers judge the entrants and select award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”

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Plus Three Designs State of the Art Website for John Liu for New York City Mayor Campaign

Posted on 04/04/2013 @ 11:00 AM

@Plus_Three Creates Dynamic Web and Social Media Presence For @JohnLiu2013, NYC's First Asian American City Councilman

Plus Three, the leading online marketing firm for progressive causes and organizations, today highlighted its work for pioneering candidate John Liu. Liu, who was New York City's first Asian American elected to city council and the first elected to citywide office, announced his campaign for mayor earlier this month.

"At Plus Three we are immensely proud of our work for minority candidates and progressive causes, and we are delighted to lend our expertise to John Liu as he continues to break barriers in New York City," said Plus Three president and co-founder, Juan Proaño. "Our technology will provide Liu's campaign with robust online fundraising and volunteer engagement tools. The rich multimedia and social media integration, along with Spanish and Chinese content, will help Liu continue to energize his growing base of support."

In addition to the seamless integration of Facebook, Twitter, news, audio and video,JohnLiu2013.com prominently features the John Liu Ambassadors and Women for John Liu grassroots engagement programs and a live scrolling list of new supporters from the five boroughs. The site is hosted on Plus Three's ARCOS marketing platform, the choice software for aggressive fundraising and mobilization campaigns across the country.

Liu’s campaign website is just one example of Plus Three’s expertise in navigating the latest in technology, identifying trends and opportunities, and building movements to help clients achieve their goals.

To learn more, visit Plus Three’s website at http://plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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At National, State, and Local Levels, Plus Three’s Clients Celebrate Major Election Victories

Posted on 11/16/2012 @ 11:00 AM

From Fundraising to Re-elect President Obama to Building Parks in Houston, @Plus_Three Is Proud of Its Clients and Their Success

WASHINGTON, DC – Plus Three, the leading online marketing firm for Hispanic causes and organizations, today recognized the achievements of its national, state, and local clients in last Tuesday's elections.

“We are so proud of our clients and the work we do for them,” said Plus Three president and co-founder, Juan Proaño. “This year, the Latino vote increased to 10% of the overall electorate, hitting double digits for the first time in American history. As the leading online fundraising and marketing firm for Latino nonprofits, Plus Three has produced some of the highest profile national campaigns and raised more money online for Latino nonprofits and candidates than any firm in the country.”

At the top of the ticket, Plus Three played a key role in rallying Latinos to support President Obama's reelection. The company worked with The Futuro Fund to raise $30 million for the Obama-Biden campaign, and worked with the Charlotte in 2012 Democratic National Convention host committee to raise $5 million and engage the citizens and media who made the 2012 Democratic National Convention a rousing success.

At the state level, Plus Three's clients made great strides across the country. New York State Senate Democrats regained their majority, the North Carolina League of Conservation Voters elected 43 of its endorsed candidates to the state Senate and House, and the Arizona Democratic Party engaged more voters than ever before. In addition, Plus Three's friend and client Joe Garcia will be the new Congressman from Florida's 26th district.

Plus Three clients won local ballot initiatives as well. In Houston, Parks By You passed a $166 million bond to transform the city through a system of connected trails and green spaces along its bayous and neighborhood parks. The Los Angeles Police Protective League also successfully fought back efforts by a billionaire businessman to undercut the strength of organized labor.

These election successes are just a few examples of Plus Three’s expertise in navigating the latest in technology, identifying trends and opportunities, and building movements to help clients achieve their goals.

To learn more, visit Plus Three’s website at http://plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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Equality NC Launches New Websites Designed to Better Serve LGBT Community & Allies

Raleigh, N.C. — Equality NC and Equality NC Foundation today launched two dynamic new websites to better serve the informational and interactive needs of North Carolina’s Lesbian, Gay, Bisexual and Transgender (LGBT) community and allies. The revamped online presences mark the first major website redesign for Equality NC, North Carolina’s leading LGBT advocacy organization, and the organization’s educational arm, Equality NC Foundation.

The new sites, www.equalitync.org and www.equalityncfoundation.org, both feature access to an array of fully-shareable LGBT news (“The Latest”), multimedia projects (“Know + Love”), easy access to a vibrant Twitter feed of the latest LGBT commentary, resources, and information, as well as a robust set of online tools to organize and mobilize grassroots education and activism (“Take Action.”)

“Over the past year, we’ve seen a surge in online activity surrounding the Amendment One campaign, and now Equality NC has a website that really allows us to amplify the voices of North Carolina’s newly-energized LGBT community and allies,” said Jen Jones, Equality NC’s Communications Director. “This new website is not only an online companion to our education and advocacy work on the ground, it compliments the new and exciting work we’re doing in multimedia, interactive media and social media.”

The new website launch corresponds with Equality NC’s ever-increasing online membership base, which has now grown to over 50,000 online supporters. In only one year, Equality NC has also become the second-most popular state equality site on Facebook, quadrupled its Twitter followers, amassed thousands of online video and image views and shares on YouTube and Flickr, and added new presences on popular social networking sites like Pinterest and Tumblr.

“The launch of these websites is an exciting development for North Carolina, as it will provide every fair-minded individual or group, working towards LGBT equality, to have the tools to strengthen our various networks and the ability to benefit from each other’s work,” said Stuart Campbell, Executive Director of Equality NC. “Our coalition partnerships are our most important asset moving forward after Amendment One, and these new online channels allows us to communicate, educate and mobilize those communities and allies—like never before.”

To rebrand the website, Equality NC worked with Plus Three—the online engagement team behind many of the nation’s most engaging web presences—to build an entirely new site, better serve the organization’s pre-existing online channels, and expand on current statewide LGBT fundraising, activism and educational efforts.

With the unveiling of the new Equality NC site, the organization also launches its latest political action committee fundraising campaign, the Equality NC Action Fund “PAYBACK CHALLENGE,” encouraging fair-minded North Carolinians angered by the Amendment One outcome to contribute from now until September 20, to support pro-equality candidates, oppose anti-LGBT politicians, and sponsor grassroots activism leading up to the 2012 general election. Learn more at equalitync.org/pac_challenge.

Read the full article here.

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Shakira and Ronaldo Top Plus Three's 2012 Latino Social Media Ranking

Posted on 05/03/2012 @ 11:00 AM

Tags: Hispanic strategy

Musicians and athletes dominate @Plus_Three’s semiannual analysis of leading Latinos in social media #2012LatinoRanking

WASHINGTON, DC – @Plus_Three, the leading online marketing firm for Hispanic causes and organizations, today released its 2012 Latino Social Media Ranking (#2012LatinoRanking) analysis. The list was dominated by singers and soccer stars with singer Shakira, who boasts over 49 million Facebook likes and 15 million Twitter followers, leading the way. Real Madrid soccer player Cristiano Ronaldo, singer Selena Gomez, FC Barcelona soccer player Lionel Messi, and singer Enrique Iglesias rounded out the top five Latino celebrities, totaling over 223 million followers and likes.

The international list of 40 influential Latinos spans nine countries. Half of the social media icons were born in the United States, including six Puerto Ricans, while seven were born in Spain and six in Brazil.

"The list showcases the extraordinary reach of Latino celebrities who, together, have over 600 million followers on Facebook and Twitter,” stated Plus Three President and Co-Founder, Juan Proaño. “That is a fanbase larger than the populations of the United States, Spain, and Brazil combined. With the celebrities adding at least ten thousand new followers each day, the power of Latinos in social media is vast and expanding."

Plus Three’s 2012 Latino Social Media Ranking:

Rank	Celebrity		Likes	Follows	Total
1		Shakira	49,625,034	15,799,014	65,424,048
2		Cristiano Ronaldo	43,304,330	9,243,571	52,547,901
3		Selena Gomez	29,715,261	11,493,252	41,208,513
4		Lionel Messi	33,777,955	268,838	34,046,793
5		Enrique Iglesias	28,100,724	1,989,419	30,090,143
6		Bruno Mars	22,676,969	8,848,139	31,525,108
7		Ricardo Kaka	16,194,399	10,215,421	26,409,820
8		Pitbull	19,248,556	4,691,710	23,940,266
9		Demi Lovato	12,881,940	6,738,858	19,620,798
10		Jennifer Lopez	12,018,588	6,388,156	18,406,744
11		Daddy Yankee	11,690,226	2,790,294	14,480,520
12		Mariah Carey	7,773,544	6,652,384	14,425,928
13		Wisin Y Yandel	11,900,800	852,864	12,753,664
14		Andres Iniesta	9,596,634	3,102,100	12,698,734
15		Rafael Nadal	10,445,345	2,030,560	12,475,905
16		Paulo Coelho	8,249,259	4,074,194	12,323,453
17		Luciano Huck	6,437,443	5,042,611	11,480,054
18		Don Omar	10,409,599	850,000	11,259,599
19		Charlie Sheen	2,558,502	7,209,805	9,768,307
20		Fernando Torres	9,272,710	276,297	9,549,007
21		Kid Cudi	8,649,403	490,747	9,140,150
22		Ricky Martin	3,227,620	5,909,468	9,137,088
23		Ricardo Arjona	7,354,192	1,598,722	8,952,914
24		Luis Fonsi	6,064,983	2,858,370	8,923,353
25		Juanes	3,918,731	4,945,510	8,864,241
26		George Lopez	6,947,527	1,391,171	8,338,698
27		Christina Aguilera	6,767,820	1,356,441	8,124,261
28		Taio Cruz	7,215,665	859,047	8,074,712
29		Ivete Sangalo	1,806,329	6,176,243	7,982,572
30		Alejandro Sanz	1,900,313	5,652,963	7,553,276
31		Gerard Piqué	4,036,412	2,730,864	6,767,276
32		Claudia Leitte	657,710	5,085,893	5,743,603
33		Tony Dize	5,327,128	352,556	5,679,684
34		Iker Casillas	5,566,298	51,555	5,617,853
35		Anahi	1,272,211	4,138,673	5,410,884
36		Victoria Justice	3,144,226	2,026,846	5,171,072
37		Rey Mysterio	4,721,917	403,219	5,125,136
38		Camila	4,055,527	1,025,832	5,081,359
39		Michel Teló	3,393,175	1,570,498	4,963,673
40		Chayanne	2,734,292	2,031,621	4,765,913

The 2012 Latino Social Media Ranking is one example of Plus Three’s expertise in navigating the latest in technology, identifying trends and opportunities, and building movements to help clients achieve their goals.

To learn more, visit Plus Three’s website at plusthree.com, or contact Alice Lincoln at (866) 945-4889 ext. 707.

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